![]() Intended to be set large, the typeface boasts 3 widths and 5 weights and matching italics for both the Regular and Didone variants (that’s 60 fonts in total), making it perfect for editorial use and a highly flexible solution for any display need. Summerour has grown to accept this as unavoidable and reasonable given his acknowledgement of its influences and has provided nuances within the letterforms to accentuate that. When asked to describe the letterforms, most people unwittingly allude to the human form, using adjectives usually reserved for describing physical traits… creating all-too-familiar comparisons. What makes the type series so appealing? The curves. There is an intentional slyness infused in the letterforms-the extreme thick and thin lines flow effortlessly without becoming gratuitous. The series unapologetically channels Herb Lubalin, but produced with a deliberate, contemporary twist. If Lust Pro seems both new and familiar, that’s because it is. Available in single fonts or value-maximizing packages.Ĭonfident and versatile, Lust Pro™ is an exercise in indulgence-an attempt to create something over the top and vastly useful. The Sol Pro complete family comes in 20 fonts, each containing over 520 characters. ![]() Sol Pro's extended character set and range of weights and widths makes it quite suitable for applications of all sizes, from small collateral to product branding and massive marketing campaigns. This is your offspring's global hope, optimism, and total awareness. This is not your grandfather's Eurostile. It cuts all links to melancholy and classic empire shapes, and introduces smooth contrast modulation that communicates sleek, adaptable youth, confidence, knowledge, and modern hi-tech presence. This particular design is one of the more prominent forefathers and strong influencers of the soft, streamlined aesthetic that has been going strong in branding and geometric design for more than 40 years now. Smith, published by VGC in 1973, Sol Pro goes above and beyond the call of revival/retooling to include plenty of optical improvements to the original design, more weights, italics, small caps, biform shapes, alternates, and extended language support. Set 3 (Codec Cold Logo) comes alive with funky ligatures, while Set 5 (Codec Warm Logo) stretches uppercase characters horizontally for a dynamic, unexpected effectīased on the classic Sol design by Marty Goldstein and C.B. So while the standard set (Codec Cold) has terminals cut parallel or perpendicular to the baseline, emphasizing geometry for a more constructed look, stylistic set 4 (Codec Warm) uses open diagonal cuts and humanist shapes to give the typeface a gentler, warmer feeling. ![]() A veritable swiss-knife for the designer, Codec Pro also includes a wide range of alternates and stylistic sets that cover all the subfamilies and the moods of the original type system. The original typeface has been completely redesigned and expanded to feature a wide range of eleven weights, from the hairline thin to the bulky fat, while the character set has been extended to include not only latin, cyrillic and greek but also arabic, farsi and urdu scripts. Hipster Script received a Judge’s choice Certificate of Excellence at the Type Directors Club of New York and was selected to be part of the Bienal Tipos Latinos 2012.Codec Pro is the newest incarnation of the Codec family, developed in 2017 by Francesco Canovaro, Cosimo Lorenzo Pancini and Andrea Tartarelli as a research on the subtleties and the variations on the theme of the geometric sans-serif design. With this typeface I think I’ve become more balanced in uniting the spontaneity of post-war ad lettering with the current trends in illustration and design.’ I also toyed with ligatures containing apostrophes, something I’ve never seen before. Swashes, alternates, ligatures - too many of them, all trying to make the interplay between the tool’s two extreme widths remain faithful to hand movement subtleties. The process wasn’t that different from my work with Feel Script’s shot at computerized commercial lettering, though here we have a more casual contrast, rather than the high seriousness of the Copperplate script. ![]() Hipster Script Pro font is another attempt to reduce the split between manual and digital.Īs the font designer Alejandro Paul explains, ‘In this case, I try to articulate brush lettering, try to get the computer to emulate continuous painting.
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